+ VISION AND MISSION

Coolblog has outlined a three years growth plan to bring the total number of Coolblog outlets in Singapore and Malaysia to at least 150 outlets. This vision was achieved in year 2011. Coolblog has set another vision to raise the total number to 400 outlets in the coming 2 years and to be the leading and largest chain outlets in Malaysia that specialize in tea taste beverage and ice blended products.

Coolblog mission is to provide customer the finest quality of dessert and beverages in the most efficient time. To derive satisfaction of "Thanks", "Smile" and "Gratitude" from every Coolblog customer.

"The Coolest Blog From Malaysia and Beyond". We want to bring that Malaysia Brand overseas market upon receiving a lot of Franchise enquiries from companies in Indonesia, Thailand, Philippines and Middle East.

+ Five Philosophy

Our Commitment: Branding is all the EFFORT! Our Pursuit: The best is yet to come! Our Effort: Think as a Consumer! Our Belief: Nothing is IMPOSSIBLE! Our Cognitive: Previous conduct might not APPROPRIATE!

+ BRAND

‘Coolblog’ is not an IT related company. Inside Coolblog, there are different stories of dessert and beverages. It is a Blog of Cool Refreshment. First launched in Singapore in 2005, 'Coolblog' is a well-known Malaysia brand that is growing internationally. We specialize in desserts and beverages in a take-away kiosk concept. 'Coolblog' objective is to marry the taste of natural fruits into an ice blended thirst-quencher.

We are the first to break new ground in Singapore and Malaysia food scene by introducing dessert and beverages with 25 flavours and 300 products range.

+ MILESTONE

     2008

  • 1st outlet opened at Sutera Mall, Johor, Malaysia

     2009

  • 1st licencee outlet opened in Batu Pahat Mall, Johor
  • 1st corporate outlet opened in Klang Valley (Giant Shah Alam)
  • 2nd Coolblog warehouse was set up at Puchong Selangor

     2010

  • Coolblog products certified by Jakim as 100% Halal products
  • 1st outlet opened at Kelantan, East Coast

     2011

  • First Coolblog Vision met (150 total numbers of outlet)
  • 1st shoplot concept outlet opened at Taman Sri Andalas, Klang Valley

     2012

  • Coolblog started the ‘Rebranding process’ in order to position itself as the leading ice blended products in the F&B industry.
  • Heliza Helmi appointed as the 1st Coolblog Ambassador
  • Awarded 2012 100th Outstanding SME by Golden Bull
  • Awarded SME Rising Star 2012 by SME Corp.
  • Awarded Best Booth for HALFEST 2012 (Halal Festival, PWTC)

     2013

  • The total number of Coolblog outlets break 300
  • Awarded SME Brand Excellence 2013
  • Awarded Best Pavillion for HALFEST 2013 (Halal Festival, MIECC)

     2014

  • Coolblog new vision - “The Coolest blog from Malaysia to Asia & Beyond”
  • 1st overseas outlet opened in Surabaya, Indonesia
  • Awarded Best Special Design Booth from FIM (Franchise International Malaysia in June 2014
  • Ekuiti Nasional Berhad (Ekuinas), a private equity firm that was established by Malaysia Government has invested in Coolblog on 24 July 2014
  • Coolblog joined the Food & Beverage portfolio under Integrated Food Group Sdn Bhd (IFG) which already owns Burger King Malaysia and Singapore, San Francisco Coffee, Tony Roma’s, Manhattan Fish Market and Popeyes.

     2015

  • Awarded EY Women Entrepreneur Of The Year 2015 Malaysia

     2016

  • Awarded Best Special Booth Design from FIM (Franchise International Malaysia) in May 2016

Moving forward, Coolblog broad plan is to aggressively expand our business by making Coolblog the market leader and grow the brand’s presence in Malaysia and oversea market.

Best Booth @ Halfest 2012