+ VISION AND MISSION

An international kiosk-based dessert beverage brand, CoolBlog innovates on finding the best of local and global flavours using ice blended and smoothie based creations. We first started out in Malaysia and Singapore by introducing over 25 flavours of beverages and desserts with over 300 product variants. CoolBlog has underlined a three-year growth plan to increase the number of outlets in local and international markets to 500 outlets. CoolBlog’s mission is to also provide quality products and services to customers from all walks of life.

Coolblog mission is to provide customer the finest quality of dessert and beverages in the most efficient time. To derive satisfaction of "Thanks", "Smile" and "Gratitude" from every Coolblog customer.

"The Coolest Blog From Malaysia and Beyond". We want to bring that Malaysia Brand overseas market upon receiving a lot of Franchise enquiries from companies in Indonesia, Thailand, Philippines and Middle East.

+ Five Philosophy

Our Commitment: Branding is all the EFFORT! Our Pursuit: The best is yet to come! Our Effort: Think as a Consumer! Our Belief: Nothing is IMPOSSIBLE! Our Cognitive: Previous conduct might not APPROPRIATE!

+ BRAND

‘Coolblog’ is not an IT related company. Inside Coolblog, there are different stories of dessert and beverages. It is a Blog of Cool Refreshment. First launched in Singapore in 2005, 'Coolblog' is a well-known Malaysia brand that is growing internationally. We specialize in desserts and beverages in a take-away kiosk concept. 'Coolblog' objective is to marry the taste of natural fruits into an ice blended thirst-quencher.

We are the first to break new ground in Singapore and Malaysia food scene by introducing dessert and beverages with 25 flavours and 300 products range.

+ MILESTONE

     2008

  • 1st outlet opened at Sutera Mall, Johor, Malaysia

     2009

  • 1st Franchisee outlet opened at Batu Pahat Mall, Johor
  • 1st corporate outlet opened in Klang Valley (Giant Shah Alam)

     2010

  • CoolBlog products certified by JAKIM as 100% Halal products

     2011

  • 1st CoolBlog vision met (150 outlet)
  • 1st shoplot concept outlet opened at Tmn Sri Andalas, Klang

     2012

  • Awarded 2012 100th Outstanding SME by Golden Bull
  • Awarded SME Rising Star 2012 by SME Corp
  • Awarded Best Booth for HALFEST 2012 (Halal Festival, PWTC)

     2013

  • The total number of CoolBlog outlets break 300
  • Awarded SME Brand Excellence 2013
  • Awarded Best Pavillion for HALFEST 2013

     2014

  • Awarded Best Special Design Booth for FIM (Franchise International Malaysia, June ‘14)
  • Ekuiti Nasional Berhad (EKUINAS), a private equity firm that was established by the Malaysia Government has invested in CoolBlog on 24th July 2014
  • CoolBlog joined the Food & Beverages portfolio under Integrated Food Group Sdn Bhd (IFG) which already owns Burger King Malaysia & Singapore, San Francisco Coffee, Tony Roma’s, Manhattan Fish Market and Popeyes

     2015

  • Awarded Malaysia EY Women Entrepreneur Of The Year 2015

     2016

  • Awarded Best Special Booth Design for Franchise International Malaysia 2015 (FIM, May ‘16)

Moving forward, Coolblog broad plan is to aggressively expand our business by making Coolblog the market leader and grow the brand’s presence in Malaysia and oversea market.

Best Booth @ Halfest 2012